Initially, Decathlon wanted to recycle its inflatable camping mattress. Why did you choose this product?
Léna Defontaine: An icon of Quechua camping, this mattress is our best-selling PVC product. With 2 million units sold each year, it represents around 40% of Decathlon’s annual PVC tonnage. However, like all inflatable products, it is fragile. Despite numerous studies carried out to improve its robustness, the rate of defective returns has stagnated over the last 2–3 years. Unfortunately, we don’t have much room for manoeuvre when it comes to this type of product with such a tight price/positioning… It’s also difficult to offer a repair service in our workshop, as it wouldn’t be competitive with the price of a new mattress. We thought it would be a shame to throw these returned products in the bin, where most of them would end up in landfills or, at best, be recovered as energy. So, at the end of 2020, we set out to find a company that would be willing to help us find a more virtuous end of life for the mattress by recycling them.